Our Babies

All our projects are special to us. That's why even after they've been launched in fertile ground, we continue to give our projects the love and attention they need to grow and flourish.

The Rookie Microsite

Nokia

Working together with Wunderman, we developed the flash microsite for Nokia's online reality TV programme - The Rookie.

Held in Singapore and Malaysia as part of Nokia's marketing and branding efforts, interested candidates were invited to submit CVs and videoclips for selection in The Rookie's first round. The selected candidates then went on to participate in weekly challenges, with the episodes being published on the website. After several rounds of elimination, the top 4 remaining finalists became the proud winners of much sought-after internships in 4 dynamic organisations.