Our Babies

All our projects are special to us. That's why even after they've been launched in fertile ground, we continue to give our projects the love and attention they need to grow and flourish.

Nimble Nate Microsite

Nokia

Nokia wanted to launch their new smartphone, the Nokia N8 with a splash. Targetted at young, tech-savvy users, the N8's young, vibrant, and just plain fun personality found its epitome in its mascot - Nimble Nate.

Users got to solve a 15-day online quiz, where each question highlighting one of the N8's key features, culminating in a physical man-hunt! The objective of the man-hunt was to 'nab' Nimble Nate in person, with the nabber winning S$10,000!

But we didn't just stop at the quiz itself. We went on to encourage social collaboration through incentivising tasks like hints and clues releases being based on the total number of Retweets.

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