Our Babies

All our projects are special to us. That's why even after they've been launched in fertile ground, we continue to give our projects the love and attention they need to grow and flourish.

Mitsubishi Challenge 2008 Microsite

Mitsubishi

Mitsubishi launched the Mitsubishi Challenge 2008 - a reality TV show on Singapore's national TV to promote the launch of several new cars in its lineup. Participants had to complete several challenges around the island, with one team being eliminated each week.

The accompanying microsite, which we worked with Batey Ads to build, went further than simply publishing updates on the teams - it also allowed teams to interact with their supporters through a detailed comments system.