Our Babies

All our projects are special to us. That's why even after they've been launched in fertile ground, we continue to give our projects the love and attention they need to grow and flourish.

MOM Corporate Website

Ministry of Manpower

The Ministry of Manpower (MOM) website serves over 2 million unique visitors monthly, and is one of Singapore’s top 4 most visited Government websites. We reworked the Information Architecture and design from top to bottom, with just one thing in mind: To make it easy for all of MOM's very different users (from job seekers to work-safety health professionals) to find their stuff.

We conducted a usability study on the old MOM website, to gain deeper insights on the issues and needs of its users. Armed with this knowledge, we then embarked on an extensive website revamp, which included an entirely new Information Architecture, complete with Content Management System, as well as social media initiatives.

View website