In egg-cellent taste
Our design musings and tasty technological thoughts.
Category: Web 2.0
How relevant is the Long Tail theory?
Posted by Keith in Marketing, Web 2.0, on July 04, 2008 | 0 Comment
Here’s a different (and pretty long!) spin on the Long Tail theory from Anita Elberse, associate professor at the Harvard Business School. Armed with online sales stats from Nielsen VideoScan and Nielsen SoundScan, her article seems to persuade marketers not to take their eyes off the big hits, which is still highly profitable and very much in demand. Interestingly, Chris Anderson, who coined this theory back in 2006, replies with his thoughts as well.Relevancy Social = $$$
Posted by Keith in Marketing, Web 2.0, on July 01, 2008 | 0 Comment
In between booth manning duties, I managed to squeeze in some time to attend some of the conference sessions. The ones I went to covered topics such as widgets and mobile marketing, and the new darling, social media. The one thing which resonated throughout most of the sessions were these 2 words: Relevancy & Social.
“Hangin’ with da big boyz”
