In egg-cellent taste
Our design musings and tasty technological thoughts.
Category: Marketing
Narratives in Marketing a.k.a. Why Macs Seem Sexier than Windows Machines
Posted by Jasminn in Marketing, on September 18, 2010 | 0 Comment
Humans are wired to find narratives more memorable than ideas.
Take this example: The king died and the queen died. The king died and then the queen died of a broken heart.
The second is more memorable than the first, although information has been added to it, because it forms a narrative. The first is just two discrete bits of information that the reader is required to remember.
Marketing works better with a story for the exact same reason.
Digital marketing in Asia- what’s up
Posted by Manoj in Marketing, on June 16, 2009 | 2 Comments
At ad:tech Singapore last week, I picked up a copy of the Asia Pacific Digital Marketing Yearbook 2009, published by the Asia Digital Marketing Association.
The Yearbook, which includes lots of interesting statistics from a number of reputed sources, should be an eyeopener for anyone still sceptical of online media. The key message the Yearbook communicates is that ‘connections have triumphed over interruptions’, a statement reflecting the growing importance of social media.
