In egg-cellent taste
Our design musings and tasty technological thoughts.
Category: Content
Content strategy: balancing push and pull
Posted by Manoj in Content, on April 30, 2009 | 0 Comment
I’ve been part of some website revamp projects recently, during the course of which I’ve sat through a few ‘web strategy’ meetings. Statements like these were very common then: “We want to say this…”, “We want to generate UGC (user generated content)”, “We want to put some videos..”.
Fair enough. After all, it is the client’s prerogative to determine what they want to communicate to their target audience, and to a great extent, how (though as web strategists focused on the complete user experience we invariably have some inputs). What surprised me though was how little attention was paid to what their audience needed/ wanted.
