Comwerks Interactive

Blog Bites

 

Energy leader chooses Comwerks!

Posted by penny in News on July 6th, 2009

Comwerks was appointed agency of choice for the revamp of the main website of Energy Market Authority (EMA). The new website will focus on leveraging EMA as a versatile platform to introduce and publicise initiatives, consult on energy-related issues and to share and disseminate information.

Comwerks will be partnering with EMA to deliver an across-the-board web strategy for its target audience who consist of the general public and energy industry players.

“EMA has a bigger role to play in Energy Innovation & Conservation. We will use social media to reach out and engage the younger generation” said Neeraj Sundarajoo, Account Director of Comwerks Interactive.

 
 

Digital marketing in Asia- what’s up

Posted by Manoj in Marketing on June 16th, 2009

At ad:tech Singapore last week, I picked up a copy of the Asia Pacific Digital Marketing Yearbook 2009, published by the Asia Digital Marketing Association.

The Yearbook, which includes lots of interesting statistics from a number of reputed sources, should be an eyeopener for anyone still sceptical of online media. The key message the Yearbook communicates is that ‘connections have triumphed over interruptions’, a statement reflecting the growing importance of social media.

For those interested in reading the state of digital marketing in the various markets in Asia, download the electronic version of the Yearbook.