How relevant is the Long Tail theory?
Posted by Keith Tan in Marketing, Web 2.0 on July 4th, 2008
Here’s a different (and pretty long!) spin on the Long Tail theory from Anita Elberse, associate professor at the Harvard Business School. Armed with online sales stats from Nielsen VideoScan and Nielsen SoundScan, her article seems to persuade marketers not to take their eyes off the big hits, which is still highly profitable and very much in demand. Interestingly, Chris Anderson, who coined this theory back in 2006, replies with his thoughts as well.
Tags: chris anderson, long tail |
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