Posted by Manoj in Marketing on June 16th, 2009
At ad:tech Singapore last week, I picked up a copy of the Asia Pacific Digital Marketing Yearbook 2009, published by the Asia Digital Marketing Association.
The Yearbook, which includes lots of interesting statistics from a number of reputed sources, should be an eyeopener for anyone still sceptical of online media. The key message the Yearbook communicates is that ‘connections have triumphed over interruptions’, a statement reflecting the growing importance of social media.
For those interested in reading the state of digital marketing in the various markets in Asia, download the electronic version of the Yearbook.
Manoj |
Marketing |
Posted by Manoj in News on June 4th, 2009
It’s official.. People’s Association has awarded us the project to revamp the organization’s main website, with a brief to make the website more appealing, useful and engaging to a much wider audience in Singapore.
This project win is specially gratifying as we now have the opportunity to execute the recommendations we had made as part of an an extensive usability study for the organization earlier this year. As our creative director, Keith puts it, “The reach of PA is extremely large, touching almost all Singaporeans. We’re exceptionally excited to help reinforce this connection with the new website.”
Our approach to the new website will be to combine a fresh look with a variety of new, interesting content and more interactive features and transactional tools. The focus will be to help users be aware of and conveniently enjoy the wide array of activities and services offered by PA. “We will leverage the latest interactive media tools to deliver engaging and rich content and a quality web experience to PA’s target audience,†says Keith.
Manoj |
News |
Posted by sean in Creative on June 2nd, 2009
With the advent of faster processing and higher internet bandwidth, web designers are able to capitalize on such advantages to create websites with interesting and complicated animation and functions that weren’t possible a couple of years back. Java-heavy scripts and Flash interfaces are frequently found on all kinds of websites in order to pique visitor interest in the website. That said, these elements can often be superfluous. They can distract users from the original purpose of their visit, which is obviously not a good thing.
Designers tend to succumb to the temptation of overuse of such implementation technologies, just because they can or it looks special and cool. Sure, it is ok to create websites like that, but in the process, many often lose focus of the objective of the website in their rush and obsession to pimp their Java script.
Minimalism in web design is the current craze today. While it is not exactly a new concept in the area of design in general, it has taken the Internet world by storm. The core principle that governs this concept would simply be:
Minimalism = Less Clutter = Less Distractions = More time focusing on what is important
http://www.problogdesign.com/blog-usability/minimalism-is-just-designer-speak-for-laziness/
However, it is not entirely uncommon to find designers who are just simply being ‘lazy’, cobbling together a simple website and declaring it ‘minimalist’. Such websites are a dime a dozen all over the Internet. Yet, it is impossible to define what minimalism is and what is not. In the end, web designers have to remember that a minimalist website would have to be simple, yet be able to achieve the objectives of the website. It has to be functional yet aesthetically pleasing in a simple, unobtrusive manner, intuitive, elegant and user friendly. Less would then be more.
Here are 40 examples of some of the web’s outstanding minimalist designs.
http://sixrevisions.com/design-showcase-inspiration/40-beautiful-examples-of-minimalism-in-web-design/
sean |
Creative |
