The secret to marketing and selling to an online generation…
Posted by Manoj in Marketing on May 5th, 2009
The latest issue of Time features the Time 100, a selection of the world’s most influential people from various walks of life. Among those who made the list is Danish brand consultant Martin Lindstrom, also the author of Buyology.
In the brief pen sketch/ tribute to him by Chris Anderson of The Long Tail fame, Anderson writes, “As a generation grows up online, the tools of persuasion will have to be as measurable as the medium. Google does it with clicks and links, and Lindstrom does it with neurons and blood flow. Somewhere between the eye and the mouse finger is the secret to selling.”ÂÂ
We couldn’t agree more; which is why we spend an awful lot of time on what should appear where & how in the web design interfaces we create. Afterall, the goal is to create influential web experiences.
ÂÂ
