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Digital marketing in Asia- what’s up

Posted by Manoj in Marketing on June 16th, 2009

At ad:tech Singapore last week, I picked up a copy of the Asia Pacific Digital Marketing Yearbook 2009, published by the Asia Digital Marketing Association.

The Yearbook, which includes lots of interesting statistics from a number of reputed sources, should be an eyeopener for anyone still sceptical of online media. The key message the Yearbook communicates is that ‘connections have triumphed over interruptions’, a statement reflecting the growing importance of social media.

For those interested in reading the state of digital marketing in the various markets in Asia, download the electronic version of the Yearbook.

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