PA opts for us!
Posted by Manoj in News on June 4th, 2009
It’s official.. People’s Association has awarded us the project to revamp the organization’s main website, with a brief to make the website more appealing, useful and engaging to a much wider audience in Singapore.
This project win is specially gratifying as we now have the opportunity to execute the recommendations we had made as part of an an extensive usability study for the organization earlier this year. As our creative director, Keith puts it, “The reach of PA is extremely large, touching almost all Singaporeans. We’re exceptionally excited to help reinforce this connection with the new website.”
Our approach to the new website will be to combine a fresh look with a variety of new, interesting content and more interactive features and transactional tools. The focus will be to help users be aware of and conveniently enjoy the wide array of activities and services offered by PA. “We will leverage the latest interactive media tools to deliver engaging and rich content and a quality web experience to PA’s target audience,†says Keith.
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