The secret to marketing and selling to an online generation…
Posted by Manoj in Marketing on May 5th, 2009
The latest issue of Time features the Time 100, a selection of the world’s most influential people from various walks of life. Among those who made the list is Danish brand consultant Martin Lindstrom, also the author of Buyology.
In the brief pen sketch/ tribute to him by Chris Anderson of The Long Tail fame, Anderson writes, “As a generation grows up online, the tools of persuasion will have to be as measurable as the medium. Google does it with clicks and links, and Lindstrom does it with neurons and blood flow. Somewhere between the eye and the mouse finger is the secret to selling.”Â
We couldn’t agree more; which is why we spend an awful lot of time on what should appear where & how in the web design interfaces we create. Afterall, the goal is to create influential web experiences.
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April 3rd, 2010 at 8:18 pm
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April 27th, 2010 at 6:20 pm
Hi there I like your post
April 30th, 2010 at 10:45 pm
heilaa!, grazie tantissimo delle super info, sono utilissime Qui Ho visto diversi altri libri sull’argomento
May 6th, 2010 at 11:49 am
Promote something of ‘value’ and you can even turn a promotion into ‘content’
I have heard the 90/10 rule works best, but the point is, whether its 80/20 or 90/10 or 75/25 doesn’t matter as much as how VALUABLE is the CONTENT you are delivering 
If you follow 99/1 and your 99% content is irrelavant, untimely, and just plain valueless to your readership, you really don’t have a 99/1 ratio 
May 14th, 2010 at 9:49 am
Great advice! Loyalty shouldn’t be underestimated. Too often, it’s taken for granted. In the long run, hard work doesn’t go unrewarded.
May 17th, 2010 at 3:50 am
yaay, finally a new update. There was quite a big lapse between updates.
June 10th, 2010 at 2:48 pm
This is understandable that money can make us autonomous. But how to act if someone doesn’t have money? The one way only is to get the personal loans and auto loan.
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